Your entire product. Dissected. In Figma.
Five business days. Every flow in order, every finding pinned to the pixel it lives on, every page scored. Competitor standings, an AI-visibility check that asks who ChatGPT and Perplexity actually cite, you or your competitor. A recorded senior walkthrough, and a roadmap ordered by what to fix this week, this month, and before your next raise.
A screenshot roast sees one page. We use your product.
Most audit tools screenshot your homepage and describe it back to you. The Deep Roast signs up to your product. It completes the forms, verifies the email, sits through the onboarding, connects the integrations, triggers the error states, and captures every screen along the way, desktop and mobile. Then it reads what's actually behind every screen, not just the pixels.
That's why the Deep Roast costs more than $29. It's also why it's the last audit you'll need before the redesign.
The funnel, walked.
We sign up to your product. The forms get completed, the email verified, the onboarding sat through, the integrations connected, the error states triggered. Every screen along the way is captured, desktop and mobile, and read for what's actually behind it, not just the pixels.
Findings you can point at.
“CTA fails contrast at 2.8:1” beats “consider improving visual hierarchy.” Every finding is pinned to the exact screen and element it lives on, numbered, and ordered by what it costs you.
A senior human, not just a model.
The tooling does the walking and the counting. A senior designer with opinions and a portfolio does the kill-pass: every finding is challenged before it reaches you, and the walkthrough is recorded so your whole team hears the reasoning.
If the Deep Roast doesn't surface at least ten fixes you agree are worth making, you don't pay.
Free Roast
Your homepage, scored and roasted in about 60 seconds.
- Roast Score out of 100
- Conversion, Craft, Page Speed, and AI Visibility findings
- Desktop and mobile screenshots
- Shareable result card and leaderboard entry (opt-in)
Deep Roast: Website
Your entire website, walked and dissected, delivered in Figma.
- Every page, desktop and mobile, captured and read
- Findings pinned, numbered, prioritised, with the fix
- Live AI-citation check against your competitors
- Recorded senior walkthrough + ordered roadmap
Editable-capture add-on $1,500: key screens rebuilt as editable Figma frames.
Book a Deep RoastDeep Roast: Website + App
Website and app together, including everything behind the login.
- Everything in Website
- Behind-the-login: onboarding, integrations, settings
- Error, empty, and OAuth states triggered and captured
- Key screens delivered as editable Figma frames